Dr Sepita Ansari is the new CEO and co-partner of HONEST CATCH. He succeeds founder Dr Fabian Riedel, who is withdrawing from the operational business but will remain actively involved in the company as co-partner and new Chairman of the Advisory Board.

HONEST CATCH is a sister company of the Oceanloop Group. The two business units were legally separated at the end of 2022 - since then, the online business has operated under the name HONEST CATCH, while the shrimp farms have been managed under Oceanloop. Dr Riedel will now focus more on Oceanloop.

Dr Sepita Ansari has extensive experience in the fields of digital marketing and e-commerce. Most recently, he was Vice President E-Commerce at the start-up Foodspring in Berlin. He also founded the digital agency Catbird Seat in 2009 and advised numerous food companies such as Mars, Nestlé, Aldi Süd and Gourmondo. After the sale to the SYZYGY Group, he was CEO and Managing Partner until 2020. As the new CEO of HONEST CATCH, Dr Ansari wants to further sharpen the focus on sustainability and innovation. His aim is to develop HONEST CATCH into the leading seafood brand in the DACH region and to revitalise the seafood category by introducing innovative, fresh and contemporary products.