Due to processing times, transport or distribution routes, the seafood you see on display may be up to two weeks old. In this case, fresh simply means that the seafood has never been frozen. We think that's #notsohonest. -
Fresh fish in the fish counter display is often frozen for safe transport and then thawed on site. In other words – fish from the fish counter is often thawed, frozen fish that is no longer quite as fresh. We think that's #notsofresh
Why HONEST CATCH?
Find out more about our mission and vision, the standards we set ourselves and, above all, our promise to you
Honest seafood — deliciousness you can trust
At HONEST CATCH we are proud to offer you a transparent, delicious and high-quality selection of fish and seafood. Seafood only ends up on our plates if it meets these three criteria:
Honest seafood – Deliciousness you can trust
In uncompromising quality – selected with love and expertise
For the best taste – which the foodies and star restaurants trust
When selecting our products, we are committed to sustainable alternatives: Whenever possible, we choose ASC- or MSC-certified products, organic products, or products from landbased aquaculture facilities. You can find the certification for each product on its respective product page. Our mission is to make honest seafood transparently accessible to you. Our commitment to transparency regarding origin and production drives us and inspires our daily work. Together with our sister company Oceanloop, we are focusing on land-based aquaculture as a potential solution to the strain on the oceans caused by overfishing. To this end, Oceanloop operates a farm in Kiel, among other locations, and plans to expand to additional sites in Europe.
The silent crisis underwater: The threat to the seas and their inhabitants
It is wishful thinking that the dazzling variety of fish and seafood is endless. Nevertheless, the hunger for the sea continues to increase.Global overfishing is now seen as one of the most serious problems for the health of the oceans and the survival of their inhabitants. Stock-threatening fishing with destructive equipment, net bycatch, the effects of oil and gas extraction and global shipping traffic are destroying complex ecosystems that are essential for maintaining productive fish stocks. Not to forget microplastic pollution, which also contributes to this problem.
How it all began with Crusta Nova & the Bavarian shrimp
If you've known us for a while, then perhaps under a different name: In 2012, our journey began as a tech company with the name “Crusta Nova”. This name is made up of the biological species name “Crustacea”, which translates as “crustacean”, and the word “Nova”, which emphasizes the innovative character of the company.
Initially, the focus was purely on farming our Bavarian shrimp in the land-based recirculating aquaculture system at our farm in Langenpreising.
Over time, however, we have evolved into a specialist retailer for high-quality & uncompromising seafood for customers in top gastronomy, amateur gourmets and kitchen fans. We rebranded the Crusta Nova brand to HONEST CATCH at the beginning of 2023 in order to do justice not only to the breeding of our Bavarian shrimp, but also to our positioning as a seafood innovator and to offer our customers additional services and an innovative online store.
Antibiotics, stocking density, overfishing, microplastics: What we look for in fish farming
As seafood innovators who farm shrimp & fish ourselves, we know exactly what matters. That’s why our seafood comes from transparent fisheries. We buy exclusively from suppliers who adhere to catch quotas and local regulations—a fundamental requirement for us. In addition, whenever possible, we prioritize fishing methods that minimize bycatch, such as trap fishing or line fishing. You can find the specific fishing method used on the product page.
Additionally, we rely on landbased aquaculture for our own production. Farming in RAS aquaculture systems does not require the use of antibiotics or chemicals—instead, we use modern filtration and water treatment systems.
Our products undergo a careful selection process by our team and are tested and tasted before they are added to our product lineup.
Seafood Reality: Fresh is not always fresh
Another widespread belief is:
Fresh seafood = fresh seafood .
But the next time you stand in front of a fish counter, remember this: What you imagine as “fresh” and what the food industry sells as “fresh” may not be the same.
...But why is it like that?
Don't want to miss out on maximum freshness?
Fortunately, technology has not left aquaculture and fishing boats behind. On many boats, the catch is flash-frozen right on the high seas, allowing it to retain its sensory freshness. Despite this quality, fair prices are of great importance to us. For us, “fair” means that our prices reflect the actual costs—from the source to processing to the people who deliver this quality.
We understand that price plays a crucial role in your purchasing decision. That's why we have introduced discount scales for higher purchase quantities. It will be worth it, especially if you cook regularly or feed your family. We want to make high-quality seafood accessible, with transparent sourcing and production.
Why frozen seafood preserves sensory freshness
Time stands still with freshness. Almost our entire product line is frozen. When seafood is frozen at its freshest, it helps preserve its quality and retain its flavor, texture, and nutritional value. So you don’t have to live right by the water to enjoy high-quality fish and seafood. For us, “sensory freshness” means that the seafood retains its flavor, texture, and nutritional value as if it had just been caught from the sea.
For us, sensory fresh seafood means that it retains the taste, texture and nutritional values as if it had just been taken from the sea.
Your Freezer: The key to fresh seafood whenever you want it
Frozen products have a longer shelf life and are easier to store and prepare. Your freezer is a treasure trove of possibilities. No matter whether you decide on a quick decision for a delicious seafood dish or plan your meals in advance, the freezer gives you and your family the freedom to enjoy seafood that tastes fresh whenever you want.
With safe defrosting methods, you can stay in control and prepare your seafood dishes with precision.
Do you want good service and good professional advice at all times?
Our customer service team is available not only for orders, but also to deepen your knowledge of fish and seafood. We'll give you the fin if you need our expert opinion or preparation tips. As seafood innovators who grow shrimp ourselves, you can trust us. We have a deep insight into the world's oceans and aquaculture. Our products are the result of many years of work and experience.
Whether you're preparing for meal prep for the week, planning a weekend dinner party with friends, creating a festive Christmas table or organizing an Easter brunch with the family - we're happy to share our expertise so you can make informed decisions and enjoy your seafood to the fullest.
Your time, your control: HONEST CATCH makes life easier
In a world that is becoming increasingly flexible, connected and confusing, we want to give you back control over your time. Your everyday life, your free time and your weekend should belong to you and not to the queue at the supermarket checkout. Time has become a precious commodity that, like food, cannot be wasted.
At HONEST CATCH, your satisfaction and convenience are the focus of our service. With our user-friendly online shop you can order conveniently from anywhere. Our flexible shipping service allows you to set the delivery date according to your needs, regardless of your location. We bring the freshness of the sea, perfectly frozen and without compromise on quality and taste, in an environmentally friendly way directly to your home.
That's why we have equipped our online shop with the following features:
Your online shop advantages
With these tools we want to offer you a seamless and convenient shopping experience so that you can use your time for what's most important: enjoying high-quality seafood.
✓ Inventory tracker ✓ Back-in-stock reminders ✓ Click & Collect ✓ Order on the desired date ✓ Shipping within 24 hours ✓ Online chat function
Our Shipping: Thoughtfully designed packaging to keep everything Fresh on the Go
For us, quality isn't just important when it comes to seafood. That's why we ship our specialties in thermally insulated, recyclable boxes in partnership with GO! Express & Logistics. Our shipments are perfectly chilled with dry ice to ensure the freshness and quality of our products. Learn more about our packaging and shipping options here.
Do you still have questions?
HONEST CATCH
Leopoldstrasse 171
80804 Munich
You can reach us: Mon-Fri, 9:00 a.m. – 5:00 p.m
Telephone: +49 (0) 89 / 21 55 088 – 13
Email: shop@honest-catch.com
How can we help you?